Local search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results. Content, on-page optimizations, and link building all with a focused, localized intent are part of these efforts
Local SEO is the practice of optimizing a website in order to increase traffic, leads, and brand awareness from local searches. Common tasks associated with local SEO include finding local keywords, optimizing a business’s Google My Business profile, and building “NAP” citations.