Simple websites attract more people to minimalistic and modern design.
So there you have it, the purpose of a website is to turn visitors into prospects. And the way to do this is to identify the major user types visiting your site, speak to their needs and give them a clear action step to take next.
- A clear description of who you are
- A simple, sensible Web address.
- An easily-navigated site map.
- Easy-to-find contact information.
- Customer testimonials.
- An obvious call to action.
- Know the basics of SEO.
- Fresh, quality content.